Position Description
Develop marketing roll out strategy for all new programs and services for the direct to consumer line of business. Assist in the development of business intent and requirements for new marketing campaigns and communication to customers and consumers. Write creative briefs to translate the business objectives into an action plan for the creative team. Manage vendors and stakeholders to create all pieces to support roll out and the sales team with tools. Manage the project plan and risks for the execution of the business intent. Partner with IT/operations/infrastructure partners for managing the delivery of the campaign. Manage timelines and constraints within each project and partner with external vendors and internal partners to get the job done while creating efficiencies. Identify ways to improve the customer experience.
Responsibilities:
Managing Creative process for all marketing communication to customers and consumers
Assist in defining strategic direction for marketing efforts
Analyze results of market research and product testing in order to determine optimal course of action
Manage creative development process while getting appropriate review and sign offs from stakeholders.
Weigh priorities of multiple business areas and customer needs and recommend strategies to satisfy multiple priorities
Collaborate with other functional areas within the organization and with external groups, including vendors
Serve as intent owner for projects to implement recommended strategies, often including project management skills
Manage a team of creative contractors
Basic Qualifications:
Bachelors Degree
1 year experience in Marketing, Project Management, or Product Management
Preferred Qualifications:
Bachelors Degree in Marketing, Business, Communications or Management
2 Years experience in Marketing/Marketing Research/Direct Advertising
1 year experience in either direct to consumer channels, online marketing or email campaigns.
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
No agencies please. Capital One is an equal opportunity employer committed to diversity in the workplace. We promote a drug-free work environment. We emphasize recruiting, hiring, and retaining the most qualified candidates and providing them with the opportunity to meet their potential. We provide an environment where differences lead to solutions.
Other desired skills:
Finance, Online Marketing, project management, product management, vendor management